The SAMCARA ”Vleur” wins Fragrant Futures Prize & Daily Impact Prize
2025.02.07
“Vleur” developed by researchers at Keio University Graduate School of Media Design SAMCARA lab, received the Fragrant Futures Prize & Daily Impact Prize.
Award Information
– Project Name: Vleur
– Prize Names: Fragrant Futures Prize & Daily Impact Prize
– Judges: Gregory Constantine & Kalaya Kovidvisith
Judge’s Comments
Fragrant Futures Prize (Gregory Constantine):
“Vleur offers a highly innovative solution to the global food waste crisis, which has severe environmental, social, and economic consequences. By upcycling food waste into essential oils that can be used to create valuable products like fragrances and face masks, Vleur provides a sustainable alternative that reduces waste and promotes a circular economy.
What stands out about Vleur is its accessibility. Consumers can use the product directly in their homes, offering a simple yet impactful way to address food waste. By directly engaging consumers, Vleur creates an opportunity for widespread change. As consumer demand grows, there is significant potential for larger businesses to follow suit, which could ultimately reinvent the food waste management system.
Vleur’s scalability and consumer-driven model make it uniquely positioned to create a broad impact. Its potential to reduce food waste, support sustainable practices, and contribute to the fight against climate change could be transformative on both a local and global scale.”
Daily Impact Prize (Kalaya Kovidvisith):
“Transforming daily waste into daily use, ‘Vleur’ redefines how we perceive and interact with waste by increasing its value and fostering a new habit of circular living at home. This innovative approach shifts waste management from a chore to an opportunity, empowering individuals to actively participate in sustainability. Beyond its impact at the individual level, I think ‘Vleur’ has the potential to evolve into a collaborative platform, connecting cosmetic and food industry companies to leverage upcycled resources. Cosmetic companies can use this device to create entirely new product pipelines, moving beyond refill strategies to innovative partnerships with the food industry.
By redefining daily habits and sparking industry collaboration, ‘Vleur’ paves the way for a scalable, home-based circular economy that inspires change and innovation.”
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