The SAMCARA Cement Project wins Cemental Shift Prize
2025.02.07
The Cement Project, developed by researchers at Keio University Graduate School of Media Design SAMCARA lab, received the Cemental Shift Prize.
Award Information
– Project Name: Cement Project
– Prize Name: Cemental Shift Prize
– Judge: Gregory Constantine
Judge’s Comments
“The Cement Project stands out as an exciting example of innovation in the building materials space. What really grabbed my attention is how it tackles a long-standing problem in construction: the environmental impact of concrete. By rethinking cement boards to not only reduce emissions but also incorporate natural processes like carbon absorption, it challenges the traditional view of concrete as an environmental villain, turning it into a solution for the circular economy.
What’s especially compelling is how the project blends technical innovation with a strong understanding of different markets. Adapting the design to suit both European and Japanese needs, while keeping sustainability at the forefront, is a smart and strategic approach. This isn’t just about offering a “greener” material, but about creating something that responds to evolving demands in both functionality and environmental impact.
Ultimately, this project feels like a glimpse into the future of building materials — where design, performance, and sustainability come together seamlessly. It’s this bold and holistic vision that makes the Cement Project such a standout.”
https://awrd.com/creatives/detail/16054320
