Aiming for reconstruction following the lifting of evacuation orders due to the Great East Japan Earthquake and the Fukushima nuclear disaster, we support the operation of a simulated company, “Nalys,” in integrated learning classes at a junior high school in Naraha Town, Fukushima Prefecture.
Utilizing local specialties such as yuzu and sweet potatoes, the students engage in product development, sales, and marketing activities in collaboration with companies both within and outside the town.
By operating their own company organization and setting a goal of hands-on sales training at an antenna shop in Tokyo’s Nihonbashi area, the students not only learn about entrepreneurship but also gain practical knowledge of sustainable business and social relationships by passing the business on to the next generation of students.
