This collaborative project supports an artisanal jewelry designer in crafting an effective communication strategy to elevate small business. Specializing in crystal stone jewelry, the designer creates pieces that go beyond aesthetic appeal, infusing each creation with intention and meaning. The project focuses on articulating how her unique designs harness the energetic properties of crystals to bring hope, balance, and positivity. By developing authentic messaging that conveys both the craftsmanship and metaphysical aspects of her work, the strategy aims to connect with customers seeking more than just adornment. The communication plan emphasizes storytelling around her creative process, the carefully selected crystals, and the emotional resonance her pieces create. Through targeted digital content and community engagement, this strategy will position her brand as a beacon for those drawn to crystal jewelry’s beauty and spiritual significance, ultimately expanding her reach while preserving her distinctive artisanal voice.
Furthermore, research projects focuses on how material possessions are imbued with meanings by society, examining the symbolic and emotional significance that these objects hold. By studying these relationships, we seek to uncover insights into identity formation, cultural practices, and the social value of personal possessions.
We invite scholars, students, and enthusiasts to explore our findings and engage with our work, which challenges traditional perceptions of ownership and material culture in contemporary society. Join us in discovering the deeper meanings behind each piece of jewelry and the powerful stories they tell.
