Concordia

Living belongings interconnect in boundless variability. Specifically, humans articulate in rich and multifaceted ways. Tracing back, the etymology of the term ‘Communication’ has been linked and progressed from ‘Communis’, ‘Communicare’ ‘Communicatio’ in the Latin language, where the purpose is clear, to communicate is to share, to make common, and essentially, we argued, to be interrelated and understood.

Today’s human expression can be fluid, ranging from the language employed to embellished exhibitions with the encouragement of diverse media technologies.  Typically, the attention is on the content during communication.  It was not until 1964, the renowned Machel McLuhan argued that “The medium is the message”, where the impacts and influences of progression in media technology were brought to light.

Situated in a complex and tightly intertwined economic environment today, what role does and can communication play in institutions?  How was it utilized? Moreover, we are curious about how the changes in the media environment influence means of human communication, behavior, society, and culture. Inspired by its Latin origin and ancient Roman, the project Concordia aims to explore and study how today’s world interconnects and relates through communication, attempting to reach agreement and harmony.

This business project examines and researches various issues faced by small and medium-sized enterprises in Japan from communication perspective.
The first communication project is with minicola®, a traditional Japanese doll maker established since 1921. It aims to design and explore the appropriate branding and communication strategies to realize long-term value proposition for this traditional crafts.